#Touchdown edge control free

Word-of-mouth marketing quickly boosted its sales. Radio advertisements and social media marketing gave birth to craving for edge products.

It satisfies the visual aesthetics and the smell together. Baby hairs are usual targets, but it’s also applied to rear neck hairs.Įdge Booster is the top seller. You have to have a strong hold to control edges. I have to place orders to satisfy my clients, but old stocks are problem for me. Of course, you can claim credits from the suppliers, but some companies set minimum order to relatively high volumes. Some products contain alcohol, so they reduce half in volume after being displayed for an extended time. In old days, some customers would break the seal to try the product when no tester was offered, but today’s customers are much better than that. Customers know that buying bigger means saving money, but they want to try a new product in a smaller package. Fragrance is becoming a distinguishing factor nowadays. Ebin, Kiss, Sistar, and so on quickly introduced newer products, which seemingly had no improvement on functionality. The edge control product by Cream of Nature was, in fact, what made edge products an essential. Some products introduced floral and fruity scents while others come in unique containers from round to donut shapes as well as tube types. The color of the product itself and the shape of the container that can be visually inspected are often selling points. Words from Retailers on Best-selling Edge Products

#Touchdown edge control free

Let’s figure out why consumers purchase edge products.ģ) To hold hairs gently for the entire day.ħ) Free of sulfates, paraben, or formaldehyde.ġ0) Even more natural styling for lace front wigs.ġ1) Easy to bring natural sheen and styling around the hairline.ġ3) Nourishments through Vitamin K, Aloe, honey, sheer butter, and olive oils.ġ5) To strengthen thin and weak hair strands. For a sleek edge styling, a strong hold is a must-have. We analyzed the rise of edge products with respect to the consumer demand, trend shifts, and social media.įrom natural hair to wigs and braids, everyone wants to be in control of their edge hairs. Compared to five years ago, it is certainly a key seller at beauty supplies. From many brand names including Ebin, Kiss, Touch Down, and Edge Booster, a variety of products are coming out featuring natural ingredients like argan oil and tea tree oil as well as gold and hemp seeds. Just a short while ago, edge control products were considered one of many hair products, but now they account for substantial sales. Edge control products make strides to become an anchor seller.